Posted: June 11, 2018
In the U.S. in 2017, the plastic surgery industry saw a two percent increase over the year before. According to recent data from the American Society of Plastic Surgeons (ASPS), there were a total of 17.5 million procedures performed, with 1.8 million surgical procedures and 15.7 million minimally-invasive procedures performed.
Minimally-invasive procedures continue to see increases year after year and botulinum toxin type A, which is the main ingredient in BOTOX® Cosmetic, is consistently the top treatment. In 2017 alone, there were 7.23 million treatments administered, nearly half of all minimally-invasive procedures. Men have been a significant contributor to that number, as the use of BOTOX® Cosmetic for men—or Brotox as it’s more commonly known—has been rising each year as well.
A 2016 ASPS study showed that BOTOX® Cosmetic use in men rose over 300 percent since 2010, as men had 453,281 injections in 2016. While that number may seem small to the 7.23 million injections performed in 2017, it’s still a significant increase in just a few years. To determine what was fueling this trend among men, a late 2017 article in the Huff Post featured five plastic surgeons from major U.S. cities and discussed data about men and BOTOX® use. The doctors found:
- The average age for treatment in men was between 35 and 65
- They were predominantly white-collar professionals
- They predominantly had higher incomes
- The most common injection area was around the eyes and brows
Other than these similarities, the doctors also acknowledged that men of all ethnicities, backgrounds, and sexual preference were having BOTOX® treatment. Many doctors believe that these increases are related to an aging workforce and their desire to stay competitive with younger colleagues.
Regardless of the cause, BOTOX® has consistently been one of the most-performed plastic surgery treatments in the world since it came onto the market. For those unfamiliar with how it works, BOTOX® is injected into an area on the face that has signs of aging and temporarily blocks the nerve impulses in the muscles which cause lines, wrinkles, and folds to form. Once injected, the muscles are temporarily frozen for up to six months, inhibiting them from contracting and showing those signs of aging.
BOTOX® is generally used to treat:
- Glabellar lines (vertical lines between the eyebrows)
- Crow's feet (fine creases at the outer corners of the eyes)
- Horizontal lines across the forehead
- Bunny lines (small lines of the upper nose)
This non-surgical treatment has been FDA-approved since 2002 for facial rejuvenation and takes only minutes to administer and requires virtually no downtime afterward. There is the possibility of minor redness and/or swelling at the point of injection which will fade shortly after the treatment session. There is also the possibility of an allergic reaction to the product. However, a consultation with our board-certified plastic surgeon Dr. David Bogue will help determine your candidacy for this procedure to ensure your safety.
If you’re interested in learning more about BOTOX®, please contact us by filling out the form on this page or by calling us at 561-886-1002 to schedule your consultation today. We proudly provide quality aesthetic services to those who live in and near the areas of Boca Raton and Fort Lauderdale, Florida.